Apples new form factor for iPhone. The iPhone Duo
Apple's New CEO Just Put a $2,000 Phone on the Menu During an Affordability Crunch. That Timing Tells You Everything.
John Ternus's first keynote delivered Apple's first foldable, the $1,999 iPhone Duo, plus price hikes on the Pro line. The gadget is the headline. The pricing strategy is the story.
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